Can Makoto Uchida Revive Nissan Motor Co.?
| Case Code: BSTR633 Case Length: 12 Pages Period: 2018-2021 Pub Date: 2022 Teaching Note: Available |
Price: Rs.300 Organization : Nissan Motor co. Industry : Automotive Countries : Japan Themes: Turnaround Strategy, Corporate Image & Identity, Restructuring |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background Note
The origins of Nissan dates back to 1933, when Jidosha Seizo Co. Ltd., the predecessor of Nissan, was formed in Yokohama. In 1934, the company changed its name to Nissan Motor Co. Ltd. Soon after, the automaker started producing automobiles in Japan.
The same year – 1934 – Nissan started exporting its car brand Datsun to Asia, Australia, and Central and South America. In 1935, the company’s fully integrated assembly plant became functional.
Buy this case study (Please select any one of the payment options)
| Price: Rs.300 |
Price: Rs.300 | PayPal (7 USD) |
Custom Search